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Every year or so, a new study comes out condemning the lack of women and minorities in high-profile industries like technology, or in high-profile leadership roles across industries.
The media says, "Shame on you, Big Business. You guys really need to do something about this. It would be great if things could change.
What little progress has been made is embarrassingly and unacceptably slow, particularly in Silicon Valley. Both the marketing and advertising industries are also among those suffering from a lack of diverse faces. The situation is getting more urgent. The easy answers would be to say that America is becoming more diverseand pipelines are full of talented women and minorities who deserve equal representation in leadership roles and highly sought-after Silicon Valley jobs.
Yet, there are now twice as many men as women with the same qualifications working in STEM fields, and top universities are producing black and Hispanic computer science and engineering graduates at twice the rate that leading tech companies are actually hiring them.
Research compiled by the Center for Talent Innovation shows that companies with diverse employees and leaders are 45 percent more likely to grow market share over the previous year and 70 percent more likely to capture a new market.
And as the authors put it, "When a team has traits in common with the end user, the entire team better understands that user. So, what has changed? Why is business as usual suddenly getting tech companies into trouble and getting the attention of business leaders across industries?
The topic is finally getting the attention of the right people--consumers. Social Media, Millennials, and Public Trust Historically, the lack of diversity has been a hot topic in business magazines and journals, the sort of publications that business professionals and leaders read.
Under pressure from both workers and nonprofit organizations geared toward advancing women and minority groups, many companies have put mentoring programs and networking events in place for these underrepresented groups, and then called it a day.
Enter the internet and social media. Sure, most people spend the majority of their time online posting pictures, updating their statuses, arguing about politics, watching cat videos, and shopping. Thanks to the internet, 76 percent of American adults believe they are now better informed about news, social issues, and other topics that matter to them, according to the Pew Research Center.
Not only do consumers know more; they care more. Fifty-five percent of global consumers are willing to pay more for products and services offered by companies that make a positive social impact, according to a Nielsen study. When researchers from PwC surveyed Millennials about their attitudes toward work, they found that: While millennials value diversity and tend to seek out employers with a strong record on equality and diversity, their expectations are not always met in practice.
Lip service is no longer enough.
In fact, hypocritical claims can get companies into even hotter water in terms of consumer trust. CEO Mark Zuckerberg and other companies leaders have done plenty of talking about gender and racial diversity over the past few years. When Facebook released its first annual diversity report inMaxine Williams, global head of diversity for the social media powerhouse, said all the right things: At Facebook, diversity is essential to achieving our mission.
We need a team that understands and reflects many different communities, backgrounds, and cultures. Research also shows that diverse teams are better at solving complex problems and enjoy more dynamic workplaces. Only 4 percent are Hispanic and 2 percent are black.
These dismal numbers--and the fact they have changed very little since Facebook first started making lofty promises--has turned all the lip service into a source of public backlash and negative media attention from pretty much every high-profile publication. As The Guardian reports: The most recent EEO filing available shows Facebook hired an additional seven black people out of an overall headcount increase of 1, in At that time Facebook employed just 45 black staff out of a total US workforce of 4, There were no black people in any executive or senior management positions.
There were white people holding executive and senior management positions at the firm. Feeling a little embarrassed for Facebook?
With the increased public awareness around discriminatory hiring and other bad behavior in Silicon Valley, tech companies have no choice but to talk about diversity--to make promises and create a business strategy that will institute real change.
The public is paying attention now too.Decades of research by organizational scientists, psychologists, sociologists, economists and demographers show that socially diverse groups (that is, those with a diversity of race, ethnicity.
Abstract: The use of visual research methods has become increasingly widespread throughout the social sciences.
From their origins in disciplines like social anthropology and sociology, visual research methods are now firmly entrenched in major fields of inquiry, including sociology, health and.
Diversity management is a process intended to create and maintain a positive work environment where the similarities and differences of individuals are valued. Introduction Law, Policy, and Other Guidance. This volume is the basic policy document of the National Park Service (NPS) for managing the national park system.
Why the Lack of Diversity in Business Has Reached a Tipping Point. social issues, There were no black people in any executive or senior management positions. Over the same period the. Apr 22, · Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.