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Other Apps Hi, The use of soft drinks has risen manifold in the recent years, from your favorite actor to your beloved cricketer, you can see them all sporting and endorsing a soft-drink.
Though we know that soft-drinks are not that good for health, still most of us take soft-drinks without any fuss. When we are talking of soft-drinks, how can not Pepsi and Coke be reminded of; Pepsi and Coca Cola are two international soft-drink giants which control most of the soft-drinks beverage business in the world.
Pepsi has the following brands under its umbrella: Coke on the other hand has the following brands: However Coke continues to outsell Pepsi most areas of the world but in India and Pakistan and some other other countries, PepsiCo fares far better than coke.
Still, both the companies are highly profitable in their Indian business. The article lays stress on the Marketing ideology of Pepsi and Coke specially in Indian markets. Lets first have a brief look at the history of introduction of Coke and Pepsi in India: Coke was the leading Indian soft-drink brand in when a government regulation to share the Coke's secret formula forced Coca Cola to exit India.
Coke re-entered India in after the policies were relaxed a bit. Since then Pepsi has had a really strong growth in India and has comprehensively pushed aside Coke sales in India.
In much of India, the Pepsi brand has become synonymous with cold beverages. Coke uses a portfolio of drinks to counter that advantage. Pepsi has had a strong Marketing campaign targeting mainly Youngsters which has worked wonders for Pepsi.
Pepsi has had alliances with most of the popular actors, it has been the Official Sponsor of Indian cricket team for a long time now. A number of Pepsi and Coke challenges wherein participants with a blindfold are asked to taste Coke and Pepsi in plain cups and rate the better of the two, have been organized by these companies time and again.
Coke had also introduced a Loyalty Points Awards program. Coke Marketing usually focuses on: One of the ad's by Pepsi mocking Coke.
The ad was later banned. Moreover, PepsiCo has a number of products in the Food segment like potato chips, Quaker oatmeal etc. Carbonates market is in decline, over-complexity of relationship with bottlers, the existing distribution system is not so efficient for non-carbonates Pepsi: Carbonate market is in decline, Pepsi only targets young people Opportunities Coke: Growing health-conscious society, PepsiCo's Gatorade, Aquafina and Tropicana are stronger brands, boycott in the middle-east, earlier protest against Coke in India, negative publicity in western-Europe Pepsi: Stress will also be laid on cleaner and more environment friendly practices employed by these companies.
Kudos to these exemplary role models!Marketing Mix Product. PepsiCo is providing a number of products under the name of different brands. The product line of PepsiCo includes soft drinks, energy drinks, cereal, snacks, side dishes, breakfast bars, sports nutrition, bottled water, etc.
Soft drinks include Pepsi, 7up, Mirinda, Mountain Dew, etc. Snacks item includes Cheetos, Lays, etc. The SWOT analysis of Sprite discusses the strengths, weaknesses, opportunities and threats of Sprite. Sprite is a refreshing brand from Coca Cola. Being backed by Coca cola, Sprite has access to the same distribution channel which is of Coke's.
Pepper Snapple Group, Inc. is a major brand owner, bottler and marketer of nonalcoholic in America, Mexico and Canada. Dr. Pepper Snapple Group, Inc. was the only major domestic nonalcoholic beverage company left in the United States without a successful and famous energy drink of .
Published: Mon, 02 Jul Buyer Behavior for Consumer Market.
Introduction. In the summer of , In New Bern, North Carolina, a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrup trying to create refreshing new drinks to serve his customers.
SWOT ANALYSIS FOR THE INDUSTRY. SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios.
Commencing operations in , PepsiCo has become the second largest food and beverage company in the world today.
The company earned US$ billion in , second only to Nestlé S.A. PepsiCo was able to achieve this via strengthening its product portfolio and offering as many different beverages and foods as possible.